Our Services

The GCA Story Began

…about 20 years after some 100 plus business ventures, special projects, millions of dollars in sales and hundreds of millions in media placements working with some the most notable players, celebrities and brands in the world.

Today

…you have the luxury of the unfair advantage our team and multi-faceted business services brings. Leverage our team and extensive service offerings to get you where you want to go!

Our Service Approach

Our service approach takes into consideration the entire brand value chain for your health and fitness business as it pertains to marketing, sales, and communication in helping you create a SUPERSTAR BRAND that adds long-term value to you, company owners, and all stakeholders.

We assist you with every aspect of what a business needs because we understand the build and execution of the properly architected brand, as well as knowing what your customers want and need.

Some of our capabilities: promotion & pricing optimization | salesforce effectiveness | supply chain management | procurement & supplier management | manufacturing optimization | distribution channel summary blueprinting and logistics (3PL) | overhead cost reduction | pre/post-merger integration | business analytics & IT transformation | inventory & working capital management | merger & acquisition due diligence

If you have a brief you would like us to take a look at or a project you would like us to consider

Services List

Fractional CMO

A fractional CMO is a marketing consultant the shares time with multiple clients following a proven process to deliver marketing strategies that drive sales growth. 

 

  • Leverage C-level marketing Leadership and expertise that aligns to your business needs
  • Benefit from unbiased fiduciary partners that are committed to your strategy and not just expensive tactics
  • Follow a proven marketing system for consistency of results
  • Align sales and marketing from strategy through execution
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Creative Services

When you choose us, we become your outsourced design team. All of our services include professional graphic design, project management, account management, pre & post planning, and weekly updates.

We offer the following:  

  • Print Design
  • Web Design
  • Digital Design
  • Branding

Business Development

What’s a health and fitness business without a pipeline or a flow of cash and clients?

Where does your business stand and what do you need in order to gain a competitive advantage?

Our team of business development experts will assess your business model, advise you on the direction that matches the market and your mission, and give you the exact tools you need to raise capital.

• Business Landscape Assessment
• Capitalization Evaluation & Recommendations
• Pitch Decks
• Strategic Planning

Organizational Development

Once you know you can get capital or are funded to launch, you need to know what to do with those funds. Do you know what to do? Are you wasting time and money?

We will get your roadmap in place. Furthermore, you will receive the infrastructure enhancements and budgetary allocations to ensure your business sustainability. Our experienced team will perform the evaluations and offer these deliverables:

• Infrastructure Evaluation
• Business Growth Budget
• Staffing and Board Member Requirements
• Business Sustainability Plan

Strategy & Vision

Whatever stage your business is at you absolutely need a vision.

Revisiting and getting crystal-clear on your products, services, goals and tactics is mission critical to guide the brand development, messaging, marketing campaigns, and overall theme that your health and fitness business will need to be made public.

• Establish Achievable Goals
• Business Model Refinement
• Product and Services Offerings
• Value Proposition Defined

Brand Development

Your brand is what other people say about your business.

To build your own brand, it starts with knowing who your market is, what they crave, and the look, feel, and message they resonate with.

Our top-notch design team and branding specialists provide an original high-quality look and feel that connects and grows your community of loyal members and prospects.

• Brand Identity & Style Guide
• Persona Development
• Graphic Design
• Marketing & Advertising Ads
● Brand Voice Alignment with Market

Copywriting

Does your sales message come across crystal clear? If not, then you need good copy. It will not only help you develop relationships with your audience but will also get you steps ahead of your competition. Well-written copy will make people want to do business with you. Poorly written copy that’s full of fluff, typos, and mediocre sentences will send your audience somewhere else.

Great copy and content…
It will inform. Influence. And reassure.
It will be crystal clear, easy to read, and succinct.
It will be engaging, interesting, and overcome objectives.
It will be in the right tone and voice of your brand. And of your clients.

• Articles & Blog Posts
• Website Content
• Marketing Materials
• Sales Collateral
• E-books
• Case Reports & White Papers

Web & Experience Design

We build websites to take visitors through the buyer’s journey and direct them to the content that they need most. It is where you bring visitors to learn more about your expertise, products, and services; it is your online home.

We build websites to take visitors directly to the content they value most while securing a means to communicate with them. This results in purchases for the appropriate market buyers.

• Define Website Functionality Requirements
• Identify Design Style For Website
• Website Architecture Planning
• Lead Capture Design
• Buyer’s Journey User Experience

Social Media & Outreach

Optimizing your business and communication on social media is how dynamic engagement happens!

Your community of clients, customers, prospects and raving fans connect with you on social media. We’ll determine where your business needs to be, set up your accounts and/or optimize them and create the structure for building your online community.

Furthermore, we will coordinate how your social networks connect, align the branding for consistency, credibility, and cohesiveness.

We will optimize your online communities and implement developed campaigns.

• Social Network Optimization
• Social Media Management
• Digital Marketing Engagement
• Social Selling Messaging
• Brand Consistency Design for Social Media

Campaign Development

During this phase, we turn your brand into an operating vessel that reaches out to your market right where they are with compelling messages and engagement opportunities.

Marketing and lead generation are the focus of this stage.

Once your brand is defined and the creative is underway, we fire up the campaign engine. Campaigns can include a variety of approaches including content planning, conversion funnels, contests, celebrity and media outreach, video marketing, social and PPC advertising, direct mail, and so much more.

Whether your business needs brand awareness, lead generation, or public awareness, we are here to make it happen with success.

• Premium Content
• Sales Funnel Development
• Video Marketing Campaigns
• Social Advertising Campaigns
• Social Selling Campaigns
• Celebrity Outreach
• Product Placement Campaign
• Lead Magnet Design
• Lead Generation Funnel Development

Product Placement Strategies

Do you have a health and fitness product, service, or brand that would benefit from being seen in a movie or on TV?

Would you like it to be promoted by a celebrity?

With GCA, your brand may reap the rewards of being featured in film and television.
We know how to do it, and even more importantly we know WHOM to go to. Position your health and fitness product in films or get endorsements from celebrities.

All interested parties go through an initial product analysis to determine placement viability. Our team has placed products with Madonna, Gwen Stefani, Warren Beatty (just to drop a few names).

We get creative for you.

• Product Analysis for Placement Viability
• Product Placement Strategy Consulting
• Placement introductions for TV and Film
• Celebrity Introductions

Financial Solutions

Is your business seeking capital to start a business or expand? Our client financial services provide a variety of lending resources to our health and fitness business owners. We can help you find the funding to suit your needs with numerous financial solutions and more than 200 financial sources.

• Personal Unsecured Line of Credit Options
• Options for Working Capital
• Application & Funding Submissions
• Credit Suggestions and Referrals
• Correspondence with Lenders
• Dun & Bradstreet Business Report Analysis

If you have a brief you would like us to take a
look at or a project you would like us to consider

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