The GCA Story Began
…about 20 years after some 100 plus business ventures, special projects, millions of dollars in sales and hundreds of millions in media placements working with some the most notable players, celebrities and brands in the world.
…you have the luxury of the unfair advantage our team and multi-faceted business services brings. Leverage our team and extensive service offerings to get you where you want to go!
Our Service Approach
Our service approach takes into consideration the entire brand value chain for your health and fitness business as it pertains to marketing, sales, and communication in helping you create a SUPERSTAR BRAND that adds long-term value to you, company owners, and all stakeholders.
We assist you with every aspect of what a business needs because we understand the build and execution of the properly architected brand, as well as knowing what your customers want and need.
Some of our capabilities: promotion & pricing optimization | salesforce effectiveness | supply chain management | procurement & supplier management | manufacturing optimization | distribution channel summary blueprinting and logistics (3PL) | overhead cost reduction | pre/post-merger integration | business analytics & IT transformation | inventory & working capital management | merger & acquisition due diligence
If you have a brief you would like us to take a look at or a project you would like us to consider
- Leverage C-level marketing Leadership and expertise that aligns to your business needs
- Benefit from unbiased fiduciary partners that are committed to your strategy and not just expensive tactics
- Follow a proven marketing system for consistency of results
- Align sales and marketing from strategy through execution
We offer the following:
- Print Design
- Web Design
- Digital Design
Where does your business stand and what do you need in order to gain a competitive advantage?
Our team of business development experts will assess your business model, advise you on the direction that matches the market and your mission, and give you the exact tools you need to raise capital.
• Business Landscape Assessment
• Capitalization Evaluation & Recommendations
• Pitch Decks
• Strategic Planning
We will get your roadmap in place. Furthermore, you will receive the infrastructure enhancements and budgetary allocations to ensure your business sustainability. Our experienced team will perform the evaluations and offer these deliverables:
• Infrastructure Evaluation
• Business Growth Budget
• Staffing and Board Member Requirements
• Business Sustainability Plan
Strategy & Vision
Revisiting and getting crystal-clear on your products, services, goals
• Establish Achievable Goals
• Business Model Refinement
• Product and Services Offerings
• Value Proposition Defined
To build your own brand, it starts with knowing who your market is, what they crave, and the look, feel, and message they resonate with.
Our top-notch design team and branding specialists provide an original high-quality look and feel that connects and grows your community of loyal members and prospects.
• Brand Identity & Style Guide
• Persona Development
• Graphic Design
• Marketing & Advertising Ads
● Brand Voice Alignment with Market
Great copy and content…
It will inform. Influence. And reassure.
It will be crystal clear, easy to read, and succinct.
It will be engaging, interesting, and overcome objectives.
It will be in the right tone and voice of your brand. And of your clients.
• Articles & Blog Posts
• Website Content
• Marketing Materials
• Sales Collateral
• Case Reports & White Papers
Web & Experience Design
We build websites to take visitors directly to the content they value most while securing a means to communicate with them. This results in purchases for the appropriate market buyers.
• Define Website Functionality Requirements
• Identify Design Style For Website
• Website Architecture Planning
• Lead Capture Design
• Buyer’s Journey User Experience
Social Media & Outreach
Your community of clients, customers, prospects and raving fans connect with you on social media. We’ll determine where your business needs to be, set up your accounts and/or optimize them and create the structure for building your online community.
Furthermore, we will coordinate how your social networks connect, align the branding for consistency, credibility, and cohesiveness.
We will optimize your online communities and implement developed campaigns.
• Social Network Optimization
• Social Media Management
• Digital Marketing Engagement
• Social Selling Messaging
• Brand Consistency Design for Social Media
Marketing and lead generation are the focus of this stage.
Once your brand is defined and the creative is underway, we fire up the campaign engine. Campaigns can include a variety of approaches including content planning, conversion funnels, contests, celebrity and media outreach, video marketing, social and PPC advertising, direct mail, and so much more.
Whether your business needs brand awareness, lead generation, or public awareness, we are here to make it happen with success.
• Premium Content
• Sales Funnel Development
• Video Marketing Campaigns
• Social Advertising Campaigns
• Social Selling Campaigns
• Celebrity Outreach
• Product Placement Campaign
• Lead Magnet Design
• Lead Generation Funnel Development
Product Placement Strategies
Would you like it to be promoted by a celebrity?
With GCA, your brand may reap the rewards of being featured in film and television.
We know how to do it, and even more importantly we know WHOM to go to. Position your health and fitness product in films or get endorsements from celebrities.
All interested parties go through an initial product analysis to determine placement viability. Our team has placed products with Madonna, Gwen Stefani, Warren Beatty (just to drop a few names).
We get creative for you.
• Product Analysis for Placement Viability
• Product Placement Strategy Consulting
• Placement introductions for TV and Film
• Celebrity Introductions
• Personal Unsecured Line of Credit Options
• Options for Working Capital
• Application & Funding Submissions
• Credit Suggestions and Referrals
• Correspondence with Lenders
• Dun & Bradstreet Business Report Analysis